AP
Ashfield Plumbing & Heating
Mon · Facebook
If you are topping the boiler up every few weeks, that is not maintenance. That is a leak, and it is usually somewhere you cannot see. … See more
Written by PostMinder. Nothing goes out until you say so.
PostMinder
Not launched yet. Register for early access
A month of marketing, written before you ask
PostMinder reads your website, works out what your customers actually want to know, and writes your next month of posts and articles around it. You read and approve each piece. After that it tells you what to post and when, with the words ready to copy and the picture ready to save.
For registering early
30 days free
10 pieces of content, yours to use, at no cost. The 30 days begin the day we launch, not today, so nothing runs down while you wait. No card now, and none to start.
And this is where it all lives
One email to confirm it is you, then one when it is ready. Nothing else, ever, and never passed to anybody else. See our privacy notice.
Three days from a month written for a fictional plumbing firm
AP
Ashfield Plumbing & Heating
Wed · LinkedIn
Most agents are not looking for a cheaper engineer. They want one who turns up when they said they would, and sends the certificate the same day. … See more
Written by PostMinder. Nothing goes out until you say so.
AP
Ashfield Plumbing & Heating
Fri · Google
Boiler due a service, or making a noise it did not use to make? We cover Chorlton, Didsbury and the surrounding areas, with the price agreed before we start. … See more
Written by PostMinder. Nothing goes out until you say so.
- Written from your website, or ten questions if you have not got one
- A month planned out, not a blank box asking what you fancy posting
- Nothing goes anywhere until you have read it and said yes
What it takes off you
The writing is not the hard part. Keeping it up is.
Marketing a small business is not one job. It is thinking of something to say, writing it, making it suit the channel, and then remembering to put it up on the right day, every week, in between the actual work.
You will not write any of it
Every piece arrives already written, from what your website already says about you. You change what you want changed and leave the rest alone.
One sitting, not twenty
A month of posts is twenty separate occasions to think of something, write it, and remember to put it up. This is one sitting to read the month and say yes.
Then it goes out without you
Approve a piece and choose its day. Press "Post it for me" and it goes out on that day without you: that is what we are switching on next, one channel at a time. Until yours is on, the piece arrives on your phone with the words already written, so either way you are not writing it and not remembering it.
Your part
Setting up, and then saying yes
Setting it up is three steps, and none of them is writing. After that your only job is reading what it wrote and saying yes.
Paste your website address
We read the site the way a new customer would. No website? Ten questions do the same job: six about your business, and four about your work that make what we write noticeably better.
Check what we got right
You get an editable summary of your business. Correct anything wrong. Everything written afterwards comes from it.
Read your month and approve it
Thirty days planned across your channels, dated and waiting on you. Your 10 pieces come written; you see the whole month either way, not just the part we have written. Approve it, edit it, or throw a piece out.
Your channels
Instagram and your Google Business Profile, not just Facebook
Every piece is written for the channel it is going to. A LinkedIn post reads like LinkedIn. A Google Business post is short and local. Nothing is copied and pasted between them.
- Where the work gets shown. Published to a business or creator account, a video as a Reel. A personal account is not something any software is allowed to post to, and we do not publish Stories, so for those the image goes to your phone with the caption already copied.
- Google Business
- Where local customers find you before they find your website. Published as an update on your profile, short and local, the way that surface expects.
- Published straight to your page.
- Published to your page, without you there. Written like LinkedIn rather than like a Facebook post moved across.
- X
- Written to fit rather than trimmed to fit. The 280 characters are counted before it is stored, hashtags first and then the sentence on a word boundary, so nothing arrives with the end of it missing.
- TikTok
- One short vertical clip, with a brief telling you exactly what to film and the words to put under it. Film it on your phone and add it to the piece, and we can post it for you like the others.
- YouTube
- The same clip again as a Short, or a longer video filmed sideways, with a title written the way somebody would actually search for it rather than the way a business would name it. Add the video and we can post it for you, like TikTok.
- Blog
- Written with the headline, meta title, meta description, slug, heading structure and FAQs, each with a copy button. Articles are deliberately never published for you: they go on your own website, where the address and the tags have to match how your site is built.
It will not make things up
No invented prices, services, qualifications, awards, statistics or guarantees. If it was not told something it writes around the gap rather than filling it in, and you read everything before it goes anywhere.
It tells you what you are missing
A service you never promote. An area you cover but never mention. A question customers keep asking that you have never answered anywhere.
It tells you which photo to take
Every piece comes with a line saying what to photograph: the finished room from the doorway, the van outside the job. Your own photographs, kept in one place and reused across posts as often as you like. Never stock images, because the work in the picture should be yours.
And what to film, on the ones that need a video
TikTok and YouTube Shorts are a video with words under it, so those come with a filming brief instead: one continuous clip, phone held upright, ten to thirty seconds, and what to point it at. Filmed on your phone and posted from the same phone, so nothing has to be uploaded here first.
It writes your adverts too
Facebook and Instagram advert copy: primary text, headline, description and which button to choose, as a single image, a carousel or a video. You paste it into Ads Manager yourself, and we never place adverts, spend any money or touch your ad account. This one is on the Business plan and above rather than the free trial.
Early access
Be told the day it opens
We will not pretend to know the date. It is still being tested, and testing is the part that should not be rushed: the whole point of this product is that it does not get anything wrong in front of your customers. What we can promise is that you will hear from us the moment it is worth your time.
For registering early
30 days free, 10 pieces of content
Starting the day we launch, not today. No card now, and none to start.
One email to confirm it is you, then one when it is ready. See our privacy notice.